We’re excited to introduce DesignMe as our new core retail brand, reflecting our dedication to sustainability, ethical practices, and high-performance haircare.

DesignMe is a woman-owned, independent Canadian brand founded in 2016, designed by stylists for stylists. Their products are 100% vegan, cruelty-free, and PETA-certified, with formulations free from SLS, SLES, parabens, and gluten. Sustainability is central to their mission, using biodegradable bottles and towels, renewable energy, and environmentally sustainable packaging.

Our main line Wella, a global leader in professional haircare, is equally committed to sustainability. Their Responsible Sourcing Strategy focuses on mindfully sourced ingredients and recyclable packaging, with 80% of consumer/stylist-facing packaging already recyclable. Wella is also a participant in the United Nations Global Compact (UNGC), reinforcing their dedication to corporate responsibility.